Anyway bad dad jokes aside this weeks topic was to head out and find an organization from the professional sector which is currently using a blog or a wiki to enhance their business and to make connections with the various relevant levers in Enterprise 2.0 published by McKinsey Global Institute. I went to trusty Google and searched for a few different things before settling on a blog MYOB uses, as I have used MYOB many times before in a different roll in an old job.
MYOB for those who don't know or haven't had any previous exposure to accounting software is a program and set of tools which enable you to more efficiently manage your businesses accounting, payroll and more. In the MYOB story found here, the company began in 1991 with an idea to "create affordable tools that made business life easier. Many years later they offer accounting and other tools for small to large scale businesses with desktop applications and cloud-based business management solutions.
I recently did a subject on online resource gathering, where you had to conduct an environmental scan on a chosen business. Its where you recommend various resources to a company which they should review at certain intervals in order to keep up with their markets trends, new business ideas and issues that effect them on a regular basis. If I was doing such a scan on the small business I currently work for I would definitely be recommending that they review MYOB's Pulse blog on a regular basis.
The blog produced by MYOB is more a collection of blog posts from various employees from different departments in relation to issues effecting businesses. It is an effective way to not only to inform readers on business practices and management styles and effectiveness, but to also help users utilise the full potential of their products by posting blog articles like this one MYOB OnTheGo. Posts such as this tie in heavily with McKinsey's eighth value lever "provide customer car via social technologies", by posting articles like this one it is enabling MYOB to further customers interaction and perceived value with their products.
Other posts on MYOB's blog relate to leadership styles and leadership lessons. This particular post was themed with the hit TV show Game of Thrones (found here), where by the writer helps the reader associate leadership styles by comparing them to various leaders in Game of Thrones, which I found to be a very interesting read. This type of article relates more to McKinsey's third lever where by "using social to distribute business processes", which helps readers identify their own, or their manages leadership style and to better understand the pro's and cons of each.
The final lever of McKinsey's that I will touch on with this blog post in relation to MYOB's Pulse although not the last one applicable, is lever nine "use social technology to improve intra - or inter-organizational collaboration and communication". The blog MYOB currently implements is a collaboration of articles and posts from various people and various departments. Each organisational department often focuses on a specific area and by having the collaboration of works from different peoples specialisations it is enabling MYOB staff to effective learn or read interesting articles put forward by their co-workers. It also helps other organisations view and bring up topics discussed in blog articles within their businesses and help better improve the knowledge base of the wider community.
That about finishes it up for this weeks post and once again the ability to write something humorous to now conclude this blog post is eluding me. Although judging by my first few lines I should probably leave it at one bad dad joke for the entire series of blogs. Thanks for reading this weeks Stretched Report!
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